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Game of Thrones:  VW’s Troubles at the Top

VW Chairman Ferdinand Piech

HBO isn't the only place to view  battles over who rules the roost.  Check out VW's topsy turvy top-dog tussle.  Reuters reports that the two-decade rule of VW board chairman Ferdinand Piech, the grandson of the famous Beetle creator, ended in resignation March 25, 2015.  The former engineer who made the New Beetle a priority and expanded the VW’s empire reneged on a deal to support VW CEO Martin Winterkorn.

Even though Piech publicly backed down from his statement that distanced himself from his heir apparent Winterkorn, which initiated an institutional drama over VW’s leadership, Piech tried to convince fellow family members on VW’s advisory board to replace Winterkorn.

Piech’s behind-the-scenes machinations led fellow board members to issue an ultimatum:  resign or get the boot.  Piech and his wife, Ursla, quit.

Experts say Piech’s ouster could signal a big change in VW, an opportunity to ditch its “Piech empire” stranglehold toward one that taps the firm’s considerable potential.


About the Volkswagen Club of America

The VWCA (Volkswagen Club of America) is a not-for-profit hobby club for owners and enthusiasts of Volkswagen and Audi automobiles. Founded in 1955, the Club has followed the evolution of Volkswagen from the early air-cooled Beetle to the latest models to roll off the assembly line. We are not owned by, affiliated with or sponsored by Volkswagen AG or Volkswagen of America, the Importer. The Club is operated and managed solely by volunteer members who contribute their time and energy in pursuit of our motto, "to help Volkswagen and Audi owners enjoy their cars to the fullest." Read about the club's history.


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  • Discounts on Parts, Accessories, and Labor at our Friends of the Club dealers and vendors
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  • Participate in family-oriented club events
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