"Remember Those Great Volkswagen Ads?"
from Dial M Films on Vimeo.


VW’s Atlas TV Spot:  The Other “Luv Bug,” It’s Not a Chevy Truck

With Dean Martin’s “The Birds and the Bees” as a music bed, VW’s first Atlas TV ad tracks the growth of an American family trekking through a lineup of Volkswagens. 

To view the spot please visit https://youtu.be/DZ3cDd-L1Qg

A couple starts, say, their romance in a New Beetle.  Several VW’s are shown rocking--hinting procreation is an auto-erotic experience.  After each of these “affairs,” our VW couple returns to the dealership.  They snatch keys for larger VWs (Jetta, Tiguan) with room for more children. 

At the ad’s conclusion, we see a shaking Atlas LUV (Love Utility Vehicle?).  A cut to its interior reveals a bounce-house caused by boisterous children, followed by Martin’s words “and a thing called love.”  A bit racy, with a PG ending, the ads are the offspring of Deutsch Inc., VW’s ad agency. 

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About the Volkswagen Club of America

The VWCA (Volkswagen Club of America) is a not-for-profit hobby club for owners and enthusiasts of Volkswagen and Audi automobiles. Founded in 1955, the Club has followed the evolution of Volkswagen from the early air-cooled Beetle to the latest models to roll off the assembly line. We are not owned by, affiliated with or sponsored by Volkswagen AG or Volkswagen of America, the Importer. The Club is operated and managed solely by volunteer members who contribute their time and energy in pursuit of our motto, "to help Volkswagen and Audi owners enjoy their cars to the fullest." Read about the club's history.

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